A British food processing equipment manufacturer has continued its global expansion plans by appointing an agent in the Indian snacks market.
Fabcon Food Systems (FFS) has appointed SM Food Engineering as its official representative in India, with the Indore-based company set to play a key role in growing’s the manufacturer’s presence across India by adding FFS products to its existing range.
Marking its fifth anniversary this year, the new agreement will help build on the 100-strong customer base FFS has created, which is spread across the UK, mainland Europe, the Middle East, Australia and Africa.
The partnership is effective immediately and will bring a new portfolio of food processing products to SM Food Engineering’s existing range.
Trevor Howard, managing director of Fabcon Food Systems said: “SM Food Engineering is a prominent player in the snack market equipment sector and have excellent long-term relationships across India and Asia. We feel those relationships and their credentials will benefit us as we continue to meet the demand for our products in all corners of the world.
“I have worked closely with the team at SM Food Engineering on and off for many years and it’s great to be renewing old partnerships with our Indian colleagues. It is an agreement which has hit the ground running and already we are working closely on some exciting projects.
“Overall, I know they will help us increase our presence in the Indian market and promote our track record and expertise. It is a win-win partnership.”
Vinod Dodia from SM Food Engineering added: “To be linking up with Trevor and the team at Fabcon is an exciting partnership for us.
“Fabcon Food Systems is known for its quality, British-built products and adding those to our own offering is an important step forward for us. We are certain the partnership will help us ensure we both take a firmer footing in the growing Indian market.”